The advertising term used to denote the online version of Black Friday, the day after Thanksgiving Day in the US, is Cyber Black Friday. The word was introduced in 2009 through a press release entitled, “Black Friday Goes Online for Cyber Black Friday.”
During Black Friday weekend, more than 100 million shoppers generally visit stores and websites. Online shoppers reach at least one-fourth of Americans shopping during the Black Friday weekend.
What People Say
I buy online during Black Friday. It’s economical, convenient and fast!Y. Perez
If I can do it safely online, it would be awesome, specially during this time of pandemic.O. Thompson
Cyber Black Friday is like you have all the big promotions, sales & deals in my handy phone!D. White
Cyber Black Friday 2020
Worldwide, Cyber Black Friday is progressively attracting a lot of attention in online holiday shopping. Some Cyber Black Friday sales only stretch over the weekend, Cyber Monday, and beyond.
Online retailers who join the Cyber Black Friday expect that by giving early discounts, consumers will shop early and often.