Almost all major retailers started Cyber Black Friday in 2009, hoping that several people would rather click for deals during Thanksgiving or Black Friday. Choosing not to wake up very early and head to stores to look for door-busters the next day when they can do it with a click of their fingertips are what many would rather do.
Even though not all promotional discounts were the same as what could have been found on Black Friday in stores, a lot of retailers still offered special offers on their websites.
Target.com declared its first-ever “Back in Black Friday” one-day online-only sale on July 23, 2010. On October 27, 2010, Sears pioneered its “Black Friday Now” campaign with a Black Friday sale on October 30 and 31 and every consecutive Friday until Christmas. Sears, akin to other retailers, began its Black Friday sale early since consumers wanted to shop earlier in the season and spread out their expenses during the weeks before Christmas.